Better Engaging in the Public Discussion around Bombardier

I am very happy to announce the launch of the True North Blog; a new tool for Bombardier to engage with our stakeholders on the public discussion and media coverage around our Company.

Bombardier’s unique position in the Canadian economy and the global marketplace makes us one of the most covered companies in Canada. We welcome this attention, and we are proud to work for a company that commands it.    

Indeed, the simple truth is that what Bombardier does matters a great deal, to many people. Whether it is our 66,000 employees and their families, the millions of people around the world who place their trust in us when they board our planes and trains or our shareholders who look to us to help support their retirement and other financial goals. All of these people, put their faith in us to make responsible decisions. They should also be able to put their faith in the media to report accurately about the progress, opportunities and challenges for our Company.

Unfortunately, recent media coverage has not always met this standard. For whatever reason, whether it is the search for relevancy with the rapid rise of social media, the need to fill a 24-hour news cycle, or the collapse of the traditional ad-based business model, some media coverage has strayed from the basic standards of balance, accuracy, and objectivity into the realm of sensational, agenda-driven headlines and stories. 

We’ve all seen it; coverage that contains obvious bias, unsupported assumptions and missing facts. While traditional media provides some ways to address these issues - corrections, editor’s notes, and letters to the editor - in our current digital environment these tools are no longer enough. That’s why we’ve created this platform; to better inform and communicate with you and to respond more effectively to bias and inaccuracies in the media.

To be clear, we do not expect favorable or preferential treatment from the media. When criticisms are legitimate, we’re happy to hear them. The same goes for fair-minded commentary and opinion. At the same time, we won’t be shy in pointing out the ways in which coverage of our Company and its great people falls short of basic journalistic standards. 

More to come,

Mike Nadolski
Vice President Communications and Public Affairs


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